I have been helping some of my friends businesses with their social media strategy lately as I have some natural affinity for this given my experience launching the social apps…
I’m probably biased because I really dig the awesomeness of my former team at Producteev, but they really hit a homerun with their new newsletter, it’s basically a template of how…
I’ve found a lot of pleasure writing about things I liked or that surprised me in a positive way. So I will do some more and provide some examples of great products, great strategies,…
If you know the following, read on:
Your situation: Startup, non profit, or somewhere in a company. You are swamped with work and need some as intelligent or even smarter than you to…
Another big WOW moment for me this morning. I’m flying Porter Airlines to Newark and just thought to yself – this is how flying should really be! No waiting, friendly staff at the…
It really does not happen often that I am just blown off my socks – but today I was! Airbnb.com rocks the place!
Here’s why: The site itself is a hidden gem, but their pro-active…
Schools in the US are in terrible shape! Just check these recent news headlines:
- While the recession has put a squeeze on all types of government programs, none has felt its impact…
How to monetize your user base – part 2: business models for social networks
This post emerged as the second part of the answer to the initial question of a fellow business developer at a large non-US social network: “how can we better monetize our social network“. As I’ve mentioned in the first part, there are several important questions to be asked before focusing on finding answers to the monetization question. The first and foremost question is: do you have a viable business model in place. Many companies that have successfully acquired a larger user base struggle because in fact they do not.
Let me know what you think on bythebites.com: http://www.bythebites.com/how-to-monetize-your-user-base-part-2/
How to monetize your user base – part 1: fundamental and strategic monetization
I have been approached by a fellow business developer, who works at a larger social network. He asked me if I could share my thoughts to the question: how can we (better) monetize our social network. His network has around 1 million registered users and its primary market is a non-US market. I enjoyed compiling some answers and wanted to create a post from some of it. This is a two-part post with rather long answers. In the first part I evaluate to available options which depend on the companies mindset and I then propose concrete action plans. In the second post, I will answer some questions about the options to build scalable business models for social networks.
Let me know what you think in the comments on bythebites.com http://www.bythebites.com/how-to-monetize-your-user-base-part-1/
Wrapup: Readings
Very controversial, good points raised by Mark Suster: Why The ‘Fail Fast’ Mantra Needs to Fail. Make sure to read the comments - very good discussion
—> http://www.bothsidesofthetable.com/2010/03/11/the-fail-fast-mantra-needs-to-fail
Another very controversial piece, but with valid points: Face It: NYC Is Not The Best Place For A Startup
—> http://www.businessinsider.com/face-it-nyc-is-not-the-best-place-for-a-startup-2010-2
